Eyemagnet, in conjunction with partners QMS and OAMM, delivers robust content management for Etihad Stadium in Melbourne, Australia.

Leveraging the Blackeye content management platform, Eyemagnet provides on-demand media content to the stadium's large-format external LED screen with complex integration into the existing Cisco Stadium Vision IT infrastructure.

Our content management system is highly-scalable and is primed to deliver captivating digital content to enhance the fan experience at Etihad Stadium. Over 30 IPTV broadcast streams are available for seamless playback, including a marketing channel with dynamic media uploads. Content displayed at the stadium includes AFL match highlights and sponsored advertising promotions.



Eyemagnet has delivered a unique digital solution into a complex network by overlaying, integrating and replacing large elements of the Cisco Stadium Vision solution at a fraction of the cost of the existing provider.